One of Ghana’s finest, having gospel music in focus; The Unbreakable Joyce Blessing has sorrowfully revealed how heartbreaking it is starting something all over again after treading undisrupted. She made this statement while emphasizing on the creation of her new social media handles.
It’s becoming a norm where female musicians, especially gospel musicians loses all their handles after parting ways with their labels.
Again, relationships in terms of female musicians having their husbands manage them is becoming problematic. In the case of Gospel musicians, it is worse. The record of gospel musicians getting divorced with their partners is abhorrent. Usually, it does happen when the musicians are largely accepted and have grown their trade. The causes even though relative at times, hence the mangers(husbands) are habitually the cause allegedly.
Joyce Blessing whose own is very current seem much worrying. Focusing on the hard work she’s put across to reach such an envying level with regards to the niche she has carved for herself. A name that would not be left out mentioning top five Ghanaian gospel musicians.
In as much as the public is not vividly detailed, it’s alleged her publicist; Jullie Jay-Kanz was caught in an affair with Dave Joy the husband and former manager of Joyce Blessing.
To take a fresh start of an already established brand is always defficult. After she parted ways with her formal label, her social media handles including digital platforms and youtube were all ceased. These according to her is a big blow . Her previous IG account had 223K followers meanwhile the new account have 11k and still counting. Relating it to the novel, Coronavirus, the multi-award winning gospel musician has not earned any proceeds from YouTube during this hard times since their divorce which occurred amidst the pandemic.
She added on that in other not to get the fans confused she is not taking back the old accounts if offered her.
Unlike other female musicians, she still has her brand name Unbreakable Joyce Blessing intact. Oftentimes, female musician who bears their husband names as part of their brand names are forced to have it changed to disassociate themselves from their divorced husband. In as much as they are disassociating themselves, it affect their previous works since they new name may not relate to the works already out. Her getting massive following within this short time is as a result of her old name she still has to her credit.